
December 31, 2025
11:59:59 PM
The iconic Rose Parade route | Pasadena, CA
Hit 2026 running
Pasadena’s buzzing with excitement for the Tournament of Roses. Hopeful parade spectators camp out along Colorado Avenue. The New Year’s countdown begins. And just as the clock strikes midnight, we’re off.
Join us, and a couple thousand of your closest friends, for a 5K night run along the iconic Rose Parade route. Revel in the start of a new year—and all the possibilities coming your way.
Beat the Countdown
One last run. One epic finish.
Introducing Beat the Countdown—a brand-new Run with the Roses challenge. You’ll toe the start line early, chasing down a 5K in under 20 minutes before the clock strikes midnight. Limited spots*, unlimited bragging rights. You in? Be sure to select “Beat the Countdown” as your Start Group during registration if you’re up for the challenge. No additional cost to participate. Awards will be provided for both the Beat the Countdown challenge and the general midnight start.
*Validation from past race data is required to be eligible.
The Need to Knows
Bib Pick-Up
Location: the lululemon 5K Pop-Up Stop
Address: To be announced
Hours: To be announced
Bring your ID to Bib Pick-Up
Please be sure to bring your ID to bib pick-up. All participants who would like to enjoy a post-race celebratory sparkling beverage must present their ID at bib pick-up to receive a 21+ wristband. You must be 21+ to participate in the alcoholic beverage; a non-alcoholic alternative will also be available. You must be present to show your ID, photo-copies of IDs will not be accepted.
Community Events
Stay tuned for more information of community events this year.
Shop the Pop-Up
In addition to picking up your race bib, the Pop-Up is your chance to shop exclusive product. This store features limited edition lululemon x Tournament of Roses product and an opportunity to customize a variety of gear for race days, training days, and rest days.
lululemon 5K Run with the Roses Pop-Up Shop
Location: To be announced
Dates & Hours coming soon
The Course
The 5K course run down and back along the iconic Rose Bowl Parade route. Stay tuned for the course map, coming soon.
Social Impact Partners
IT’S BIGGER THAN US
It’s Bigger Than Us is a community-driven movement dedicated to bridging gaps in access, resources, and opportunities so all communities can thrive.
We mobilize people, partnerships, and solutions to create lasting change—because rebuilding communities requires more than temporary aid. IBTU ensures that individuals and families have the resources and support needed to thrive. By addressing immediate needs and building sustainable pathways, we create stronger, more resilient communities.
+ RELIEF
In response to the devastating Los Angeles wildfires, IBTU scaled operations exponentially, transforming an emergency relief effort into a fully operational disaster hub. This expansion led to IBTU Relief, a dedicated initiative providing rapid response, recovery, and long-term resilience for disaster-impacted communities.
IBTU Relief delivers critical aid, connects survivors to essential services, and strengthens local networks for long-term recovery. Our goal is not just rebuilding, but equipping communities with the tools to withstand future crises. No one should face disaster alone, and through preparedness, partnerships, and direct action, we help communities emerge stronger.
Why IBTU, why now
IBTU is a community-powered relief and recovery organization. We turn partner goods, funding, and volunteers into verified services that stabilize families and help students thrive — from disaster response and immigration aid to on-campus programs and citywide readiness events. We do this through HIPAA-compliant case management, real-time referrals, and partner activations that meet people where they are.
Volunteer With Us
We couldn’t do it without you. Now’s your chance to cheer on some new friends, help everyone stay hydrated, hand out medals, keep the run litter-free, and more. Explore all the ways you can join the fun and do New Year’s differently. Volunteers receive 25% off to at the pop-up shop or in store at the lululemon shop, Pasadena.
FAQs
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The course time limit is 1 hour after the final participant crosses the start line.
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While we love our furry friends, unfortunately we cannot allow animals on the course. Certified service animals are of course invited to join us.
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Yes, you can switch your entry to another participant through your Race Roster account. Log into Race Roster, select the ‘Transfer’ tab on the left side of the registration form, and then select the button called ‘Transfer to a new participant. Follow the next steps to complete the participant transfer. All transfers incur a $5 USD fee.
NOTE: It is the responsibility of the individuals to arrange the exchange of the original registration fee.
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All participants will receive a race bib, a custom finishers medal, an invite to the post-race festivities, and more.
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Your registration into the lululemon Run With the Roses 5K is non-refundable.
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Guests must be 13+ to participate in the lululemon Run with the Roses 5K.
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We’ll provide more information as we get closer to race day.